Strategic Plan

Game Plan cover small Opens in new windowGame Plan Apex

Game Plan Apex is the town's strategic playbook for the next five years. Strategic goals defined by Town Council make way for actionable goals for town staff. Read more.

Our Vision

A community unified in the stewardship of our small-town character and natural environment, for a future where all succeed. 

Our Mission

Provide exceptional public service that fosters opportunity for the individual and community to live, thrive, and reach their peak.

Our Values

  • Performance
  • Empowerment
  • Accountability
  • Knowledge

Our Goals

A Welcoming Community
Create a safe and welcoming environment fostering community connections and high quality recreational and cultural experiences supporting a sense of belonging


  • Ensure safe places and spaces
  • Foster community connections
  • Create a sense of belonging
  • Encourage a healthy and active lifestyle
  • Enhance communications for a more informed community 

High Performing Government 
Deliver exceptional service valuing an engaged workforce with an emphasis on efficiency, collaboration, innovation, and inclusion


  • Use resources efficiently and effectively
  • Provide customer-focused service
  • Attract, retain, and develop our workforce
  • Promote a culture of innovation and creativity
  • Maintain transparency in stewardship of public resources
  • Enhance communications for a more informed workforce

Environmental Leadership
Commit to sustaining natural resources and environmental well-being


  • Adopt clean energy and efficiency measures
  • Preserve natural resources and habitats
  • Reduce environmental waste
  • Proactively address climate vulnerability

Responsible Development 
Encourage equitable and sustainable development that provides accessibility and connectivity throughout the community


  • Plan for and invest in infrastructure
  • Provide and promote mobility
  • Support diverse housing options
  • Balance impacts of growth and development

Economic Vitality
Improve and sustain an environment that invites and retains a diversity of residents, employment opportunities, and businesses


  • Recruit, retain, and develop businesses
  • Leverage community assets to benefit businesses and residents
  • Engage in placemaking
  • Identify key opportunities to strengthen economic environment